Dana Russell
Founder, Dental Concierge Institute (formerly Dental Concierge Institute)
I understand your practice. From the inside out.
I’ve spent more than 30 years in dentistry, and I’ve sat in nearly every seat in a dental office, clinical and business side, in general and specialty practices. For the last 12 years, I’ve coached doctors and their teams.
So I know where practices break down: the phone, the schedule, the financial conversation, the follow-up nobody owns, the systems that only live in one person’s head.
What I believe
Practices don’t struggle because people don’t care. They struggle because nobody built clear systems.
Good systems create consistency. Consistency creates trust. And trust is what grows a practice. A better practice isn’t built by working harder. It’s built by installing better systems.
How I work
I don’t hand you a binder and leave. I review the calls, rewrite the workflows, and build systems your team can actually get behind. I don’t teach scripts. I teach confidence, so your team has real conversations backed by systems that work.
Today, I help practice owners run their practices like a business, through Letting Go of the PPO, private coaching, group coaching and fractional operations management.
Credentials
- Small Business Flight Plan certified
- Unreasonable Hospitality certified
- NLP certified coach
- Named Best Dental Front Office Training by Best in Dentistry, 2026
I also speak to dental teams and organizations. Learn about speaking.