Business coaching for dental practice owners
You’re making payroll. The schedule looks full. And you’re still the one holding everything together.
I help practice owners install the systems, leadership and accountability that let the practice run without you carrying all of it. 30+ years inside dental practices, building systems that actually get used.
A 30-minute conversation about where you want to go and what’s in the way
Start with your practice
You don’t need to know what to call the problem. Start with the one that feels familiar.
Here’s what I see in most practices
When production swings month to month, the team usually isn’t the issue. The systems live in someone’s head and nobody knows who owns what. Fix the system and the same team gets different results.
Not sure where to start? Let’s schedule a conversation.
The concierge difference
Most dentists were never taught what a healthy practice looks like from the business side.
If payroll clears every two weeks, it feels fine. Meanwhile the schedule has holes, treatment goes unscheduled, and collections swing month to month.
Think about the best hotel you’ve ever stayed in. That level of service isn’t luck or personality. It’s a system every person on the team knows and owns. Your practice can run the same way. I help owners install the systems, leadership and accountability that turn hard work into predictable production.
How we work togetherMeet Dana Russell
30+ years in dentistry. 12 years coaching doctors and their teams.
I’ve sat in nearly every seat in a dental office, clinical and business side, in general and specialty practices. So I already know where the systems break in yours: the phone, the schedule, the financial conversation, the follow-up nobody owns.
I don’t hand you a binder. I review the calls, rewrite the workflows, and build systems your team can actually get behind.
More about DanaHow we work together
No two practices need the same thing. Here’s where owners usually start.
My signature program. A clear, step-by-step path out of insurance dependence, built around your numbers so you protect your patients and your production.
Explore the PPO transitionSix months, one on one. Get clear on where your practice is going, decide who owns what, and solve the problems holding you back.
Explore private coachingSix months with up to 8 practice owners. Learn the systems and numbers your practice needs to grow, and get to the next level faster. Office manager track alongside. Opening early 2027.
Join the waitlistSix months with up to 8 doctors who act as your board: they look at your numbers, challenge your decisions and hold you to them. Office manager track alongside. Opening later in 2027.
Join the waitlistHere’s what you can expect
Thirty minutes, one on one. We talk about where you want the practice to go, what’s costing you time and money right now, and what’s holding you back from fixing it. You’ll leave with clarity, whether or not we work together.
When it helps, I review your numbers, your calls and your workflows, in person or remotely, to see exactly where production is leaking.
We choose the systems that will move the practice most, install them with your team, and hold everyone accountable until they stick.
In our clients’ words
Read more client storiesWorking with Dana was the best decision I made for my office. She listened to my frustrations and helped to get my team, not just the front office, on a plan for improvement that is creating a more productive and efficient workplace.
Letting Go of the PPO
Write-offs keep growing, reimbursements keep shrinking, and your team spends hours chasing claims. Going out of network is possible, but only with the right systems in place before you drop a single plan. I’ll help you see your real numbers and build the transition step by step.
Explore the PPO transitionKnow your numbers.
Protect your patients.
Keep your production.
From inside the practice
When you’re ready
It’s built by installing better systems. If you’re ready to stop holding everything together yourself, let’s talk about what your practice needs first.
Let’s schedule a conversation30 minutes · Where you want to go and what’s in the way